👋 Hello, I'm Maxi Buttazzoni, I grew up in Salta, a small city in northern Argentina, but I live in Córdoba, the city where I came to study Architecture in 2007
I am a T-shaped designer focusing on visuals and user experience design.
I have a long history and transferable skills with an extensive background in Architecture, Branding, and Digital Products.
I have 8 years of experience as a freelance designer and project manager.
The different jobs/projects included designing and developing solutions for local brands and companies, presenting proposals, budgeting, and executing end-to-end commercial architecture and branding projects in a professional manner.
During this period, I have managed teams and groups from different areas, and have also planned, directed, and managed projects with up to +50 people involved among the different areas and suppliers with periods ranging from 60 days to 6 months. I always focused on creating the best experiences both for my clients and for the users to whom the projects were directed since the vast majority of projects came from recommendations from previous clients.
In 2019, I began working as a UX/UI designer and illustrator on various projects as a freelancer and within the Aybrand group.
My focus has been on developing products that are easy to understand and use, achieving high-quality results.
🚀 I am always looking for projects that challenge me and keep me driven. Over time, I aspire to grow and lead teams and projects. I am comfortable facing new challenges and learning about new technologies and tools.
🗻 As an Epic, I would like to work on projects that greatly impact society and our way of life.
🗻 As an Epic, I would like to work on projects that greatly impact society and our way of life.
While still learning, I am particularly interested in blockchain, Web3, metaverse, and information and digital ID decentralization.
I believe this is the future where the following billion users are headed.
👉 Do you need my resume?
Professional experience
💎
Designer & project manager
Freelance
2015 - 2022
👉 Ideation and development of solutions for local brands and companies, presenting proposals, budgeting and executing end-to-end commercial architecture and branding projects, managing teams and groups from different areas during that period, planning, directing, and managing resources and times with up to + 50 people involved between the different areas and suppliers with periods of between 60 days and 6 months.
I designed spaces and structures, furniture, prototypes, stands, food trucks, facades, brands, logos, archigraphy, signage, graphics, and illustrations for brands.
I designed interfaces and user experiences for web and mobile, web pages, applications, and web apps, I made illustrations and some animations, and basic gifs, and I put together style guides.
I designed spaces and structures, furniture, prototypes, stands, food trucks, facades, brands, logos, archigraphy, signage, graphics, and illustrations for brands.
I designed interfaces and user experiences for web and mobile, web pages, applications, and web apps, I made illustrations and some animations, and basic gifs, and I put together style guides.
Founder & Head designer
Aybrand
2019 - 2021
👉 As Head designer I developed part of the Aybrand brand and its applications, I was in charge of the UI/UX design, the concept, the graphic design, the creation of the style guide, the proposal, illustrations, and prototyping.
In-depth interviews, data collection, patterns, information and content inventory, information architecture, flowchart, wireframes, and sketching.
I developed and implemented design systems implementing the Atomic design methodology with its design tokens and made all the illustrations used in the projects.
In-depth interviews, data collection, patterns, information and content inventory, information architecture, flowchart, wireframes, and sketching.
I developed and implemented design systems implementing the Atomic design methodology with its design tokens and made all the illustrations used in the projects.
Visual, branding & retail designer
7 Sentidos
2015 - 2016
👉 I was in charge of the design area, focused on branding and retail service, developing design tasks for premises, spaces, equipment, and strategies for the application and communication of brands, BTL advertising, etc.
I designed and developed bars, stands, and different advertising elements for brands such as Fernet Branca, Havanna rum, Movistar, Mumm, Oddka, Absolut and developed a creative redesign proposal with an implementation and maintenance plan for the entire country for Basf.
I designed and developed bars, stands, and different advertising elements for brands such as Fernet Branca, Havanna rum, Movistar, Mumm, Oddka, Absolut and developed a creative redesign proposal with an implementation and maintenance plan for the entire country for Basf.
Do you wanna know about my previous experience?
7 sentidos projects, graphic, illustration, photography,
volunteering, academic publications.
Education
Universidad Nacional de Córdoba
- University Bachelor of Applied Sciences.
- Architect - 40/41 Passed subjects. (Abandoned)
- Self taught
- Courses certifications 👉
The way I work.
🧠 🔎 💻 🚀
“A Problem Well Stated is Half Solved”
The user-centered design process allows us to turn an idea into a working, usable, equitable, enjoyable, and useful product.
It is a way to create solutions that address a real user's problem functionally and affordably, collecting the maximum amount of validated learning about customers with the least effort.
Good design establishes trust,
do you have a project in mind?